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The First Swedish Marketing campaign on Seedrs Europe: Meet the Founding father of Clear


Don’t make investments except you’re ready to lose all the cash you make investments. This can be a excessive danger funding and you’re unlikely to be protected if one thing goes unsuitable. Take 2 minutes to be taught extra.

Seedrs has funded over 2,100 companies since launching in 2012. In 2022 alone, the platform helped companies from 15 completely different nations elevate capital and acquired funding from buyers in over 71 nations globally.

However on twenty fourth October 2023, Seedrs handed one other landmark: we grew to become licensed underneath new EU regulation for fairness crowdfunding suppliers, which implies that as a substitute of working with particular person European markets on a rustic by nation foundation, we now have a brand new unified strategy to supporting crowdfunding in Europe.

Enter Clear™: the primary Sweden-based marketing campaign to launch on the Seedrs platform following the EU enlargement.

Clear is a progressive audio model within the premium market, creating modular speaker and audio merchandise that not solely look and sound nice, but additionally stand the check of time. 

With greater than 45,000 merchandise bought, and a world fanbase, we sat down with the Founder & CEO, Martin Willers, to be taught extra about their crowdfunding marketing campaign.

We’re so excited to be supporting your fundraising marketing campaign. What made you select fairness crowdfunding right now to lift funding for your corporation?

Selecting Seedrs was like selecting the best accomplice for our subsequent huge leap. It’s about extra than simply funding—it’s about inviting our neighborhood to take an actual stake in our imaginative and prescient of the longer term. Seedrs’ new EU license opens up an entire new chapter for us, connecting with supporters throughout Europe who imagine in our mission. 

You might be aiming to innovate the audio market by premium, trendy know-how. Might you discuss us by a few your favorite merchandise, and the way you assume they’ll disrupt the audio market?

Our Clear Turntable is the most recent instance the place our imaginative and prescient comes alive. It’s a throwback that speaks to the vinyl revival however with a contemporary twist—wi-fi, glossy, and designed to final. We’re making a refined product that’s meant to be a part of your life for years to come back. We’re setting the stage for an increasing audio expertise universe that’s as a lot about lasting high quality as it’s about beautiful design. 

Clear acquired angel funding in 2019. Are you able to describe the way you used that funding, and the way you’ve grown as a enterprise since then?

Promoting our design studio Folks Folks and going all-in on Clear was a leap of religion, however the angel funding in 2019 was the gasoline we wanted. It allowed us to finish our founding staff with Magnus and his gross sales experience. With him onboard our income skyrocketed from €0.7m to €4m in 3 years. These numbers aren’t simply milestones; they’re markers of a imaginative and prescient that’s turning into a actuality, pushed by a staff that’s as enthusiastic about our merchandise as our clients are.

The market that you’re in may very well be seen as area of interest, however your pitch mentions that the worldwide premium dwelling audio market is price $25bn USD – and rising. Who’re your opponents and what, in your opinion, provides Clear the sting?

Individuals are accomplished with tech that’s outdated by subsequent yr’s mannequin. They need one thing that lasts, like an excellent piece of furnishings that will get higher with age. That’s the place we are available. We’re not simply within the enterprise of sound; we’re within the enterprise of design audio—audio merchandise that additionally work as a chunk of iconic artwork in your lounge. We intention to steer this ‘design audio section’ and make Danish and French friends look twice. Clear stands out with our up to date Nordic tackle design—the place simplicity meets enduring high quality supplies. We make merchandise that folks need to hold, not change. And our modular design strategy makes our merchandise without end upgradable. Our neighborhood’s development is the true proof—we’re not simply chopping by the noise; we’re setting a brand new normal.

Discuss us by your staff: what expertise do it’s a must to make this enterprise successful, and what key hires are you trying to make sooner or later?

We’re a staff of passionate craftsmen making an attempt to ship design perfection we will be proud off. Per’s design management has been essential in crafting our aesthetic and practical model, whereas Magnus’s background in trend and his strategic gross sales approaches have considerably broadened our market presence and bought us into among the worlds most guarded retail doorways. I concentrate on individuals, planet and revenue to ensure all three are valued. As we develop, we’re wanting so as to add like-minded who share our drive for design high quality. Particularly, we’re at present trying to rent for world operations and digital advertising and marketing.

Thanks for taking the time to speak by your upcoming marketing campaign with us, Martin!

Clear is elevating now on Seedrs, searching for additional funding for his or her timeless modular audio merchandise with crystal clear sound.


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