Skip to content

Learn how to Launch a Startup With a ‘Prepared-Made’ Product or Service

Opinions expressed by Entrepreneur contributors are their very own.

Launching a enterprise with a turnkey product could be a clever choice in some conditions, nevertheless it is dependent upon varied elements — together with your objectives, sources, market situations and the character of the turnkey product itself. It may be an environment friendly approach to get your corporation off the bottom rapidly. Turnkey merchandise are usually pre-built options that require minimal customization and could be readily useable.

Utilizing a turnkey product can streamline the method of launching a enterprise, nevertheless it’s important to rigorously assess the professionals and cons. Profitable companies have been constructed utilizing turnkey merchandise, however they require considerate planning and technique to achieve a aggressive market.

I launched my startup utilizing a turnkey product, which is a product I created and designed, out of a necessity. As one can think about, launching a enterprise utilizing a product that is new to the wonder market has been thrilling but additionally difficult. A few of these challenges have impressed me as to what path I wish to go concerning constructing on my model within the close to future, whereas others have led to friendships. So, please do not disregard these challenges, construct on them.

The primary patent legal professional I employed did not consider my product was marketable — though he did not verbally say that, his actions did. I went by way of lots with this legal professional earlier than and after requesting a full refund. Had I not had that unlucky expertise with him, I’d not have met the patent legal professional who filed my utility, nor would I’ve met the designer who labored on my renderings.

I observe gratitude in my day-to-day life, even in conditions during which most individuals would discover it exhausting to discover gratitude. After introducing the legal professional and designer to advise them that we’d all be engaged on this venture collectively, they knowledgeable me that they beforehand labored collectively on a couple of different initiatives (small world). I’ve since constructed a friendship with them and have realized a lot from them each.

Associated: Aspiring Entrepreneur? Think about Perfecting One thing That is Already Constructed

You probably have prior expertise in enterprise administration or the trade associated to your turnkey product, you might really feel extra assured. Lack of expertise can amplify emotions of uncertainty. However do not permit these emotions to trigger you to delay your launch. At first of my journey, I had a mixture of emotions that might have most likely made me halt every part I used to be doing had it not been for my ardour for this product and the place I envisioned my model being ten years from now.

Phil Knight co-founded Blue Ribbon Sports activities (now referred to as Nike) by importing ready-made Japanese sneakers to the USA. This turnkey strategy helped him set up the muse of one of many world’s most iconic sportswear manufacturers.

Ray Kroc is famously recognized for turning a small hamburger restaurant owned by the McDonald brothers into the worldwide fast-food big, McDonald’s. Kroc used their ready-made system for making burgers and franchised the idea, utilizing a turnkey strategy to broaden the enterprise.

These are just a few examples of how founders used their turnkey concepts to construct their manufacturers.

Listed below are some useful steps to launch a startup utilizing a turnkey services or products:

Concept era and market analysis

  • Determine a particular drawback or want out there that your turnkey product can deal with.
  • Conduct thorough market analysis to validate the demand to your resolution and perceive your audience. Earlier than investing any cash in growing my concept, I first did a collection of surveys to seek out out if anybody can be keen to buy my product, and in that case, who? I did one on Survey Monkey, an in-person survey on the public library and one on Fb. Primarily based on the responses I acquired, I moved ahead with the event and determined to launch.

Choosing the turnkey product

  • Discover a turnkey product that aligns along with your startup concept and the wants of your goal market. This might be software program, {hardware} or different sorts of options.

  • Consider totally different turnkey merchandise based mostly on elements like options, pricing, scalability and buyer help.

Customization (if wanted)

  • Relying on the turnkey product, you might must customise it to suit your particular enterprise necessities or branding.

  • Work with the product supplier or a developer to make any mandatory changes. As I discussed earlier, I employed a designer to assist me refine my design and convey it alive.

Authorized and monetary issues

  • It is essential to register your startup as a authorized entity (e.g., LLC, company).

  • Safe any mandatory licenses or permits for your corporation.

  • Arrange a enterprise checking account, and handle your funds successfully. One of many first two issues I did after submitting my patent utility was register my startup as a authorized entity and open a enterprise checking account.

Associated: 8 Steps for the Excellent Product Launch

Marketing strategy and technique

  • Growing a marketing strategy that outlined my startup’s objectives, goal market, pricing technique and advertising and marketing strategy supplied me with a lot readability.

Branding and advertising and marketing

  • Creating a powerful model id to your startup, together with a brand, web site and advertising and marketing supplies, is a should.

  • Develop a advertising and marketing technique that features digital advertising and marketing, content material advertising and marketing, social media and different channels to achieve your audience.

Gross sales and distribution

  • Decide how you’ll promote and distribute your turnkey product. This might contain on-line gross sales, partnerships or direct gross sales efforts.

  • Set up relationships with distributors or retailers if mandatory.

Buyer help and repair

  • Arrange buyer help channels to help customers with any points or questions.

  • Be sure that your turnkey product is dependable and meets buyer expectations.

Testing and high quality assurance

  • Completely check your turnkey product to determine and repair any bugs or points. I have been hands-on with each side of my startup from the start, together with high quality management, which I did a couple of rounds of earlier than shifting ahead with manufacturing.

  • Be sure that it performs as anticipated and meets the wants of your audience.

Associated: Learn how to Conduct Efficient Prototype Testing — Important Ideas and Finest Practices for Most Influence


  • Plan a launch occasion or marketing campaign to introduce your turnkey product to the market. That is one step I regrettably missed, nevertheless it’s very mandatory.

  • Monitor its efficiency carefully within the preliminary levels, and collect consumer suggestions for enhancements. Since launching, I’ve had a couple of clients make nice strategies. I heard them loud and clear, and I plan on implementing a few of their strategies.

Launching a startup with a turnkey product can save time and sources, nevertheless it nonetheless requires cautious planning and execution. Success will rely in your means to determine a market want, select the best turnkey product and successfully market and help your providing to your audience.

continue reading